What initially appeared to be a mutual decision between Major League Baseball (MLB) and ESPN to end their broadcast partnership has since revealed deeper tensions. According to a report by Puck’s John Ourand, the split was far from amicable, with ESPN opting out of its current deal and MLB rejecting the network’s proposals for expanded coverage.
ESPN’s Push for More Content
ESPN president Jimmy Pitaro informed MLB last week that the network would be opting out of its current rights agreement, which expires after the 2025 season. Contrary to speculation, ESPN wasn’t looking to reduce its baseball coverage—it wanted more. The network proposed adding midweek broadcasts and local rights streams but refused to increase its $550 million annual payment.
MLB commissioner Rob Manfred, however, rejected ESPN’s offer, leaving the league to seek a new national partner. “ESPN wanted more baseball, but not at the price MLB demanded,” Ourand reported.
MLB’s Strategy: Expanding Media Partnerships
With ESPN out of the picture, MLB is already eyeing 2028, when all its national rights will be up for grabs. The league has reportedly held discussions with streaming giants like Amazon and Netflix, as well as informal talks with Skydance, which is acquiring CBS and Paramount+. NBC has also expressed interest in securing MLB rights.
MLB’s strategy appears to focus on diversifying its media partnerships, even if it means accepting lower short-term fees for its Sunday Night Baseball package. “MLB is hellbent on drawing more companies into the ’28 auction,” Ourand noted.
ESPN’s Stance: Valuing MLB, But Not at Any Cost
Despite the breakup, ESPN remains open to negotiating a new deal with MLB. However, the network is unwilling to match its previous $550 million annual payment, especially after MLB struck separate deals with Apple and Roku.
ESPN’s interest in MLB could reignite by 2028, particularly as Fox and Warner Bros. Discovery’s national rights become available. The network is also preparing to launch its “Flagship” streaming service, which will require a robust content library.
What’s Next for MLB and ESPN?
While the split wasn’t initiated by MLB, the league seems determined to explore new opportunities. For now, ESPN’s focus remains on securing cost-effective content, leaving MLB to navigate a rapidly evolving media landscape.
As the 2025 season approaches, fans can expect more developments in this high-stakes negotiation, with both sides weighing their options for the future.
