In a surprising twist for basketball fans, LeBron James is no longer the top earner in the NBA. For the first time in over a decade, Stephen Curry is projected to outpace him in earnings for the 2024-25 season, according to reports. Curry is expected to make approximately $155.8 million this season, surpassing LeBron's projected $133.7 million. This marks a significant shift, as no player has earned more than James in the past 11 seasons; Kobe Bryant was the last player to do so back in 2012-13. Curry's financial success stems not only from his on-court performance as the league’s all-time leader in three-pointers but also from lucrative endorsements with companies like JPMorgan Chase, Panini, and Fanatics. The reports are from Sportico.
The Rising Stars of the NBA
Following Curry and James, the earnings hierarchy features Kevin Durant, expected to make $97.9 million, Giannis Antetokounmpo at $103.8 million and Damian Lillard at $66.8 million. The top 15 players in the league are projected to collectively earn $1.13 billion, marking an 11% increase from last season.
The Business of Basketball
Curry's financial portfolio extends beyond the court. He signed a $55.8 million contract for the 2024-25 season and has secured a one-year extension worth $62.6 million for the 2026-27 season. With this deal, he will soon cross the $1 billion mark in career earnings from salaries and endorsements.
Curry has also carved out a business niche, founding Unanimous Media in 2018 to produce films, TV shows, and podcasts. His latest project, "Mr. Throwback," airs on Peacock. Additionally, he launched Penny Jar Capital in 2021, which has made over 20 investments, and started his own bourbon brand, Gentleman’s Cut.
LeBron's Lasting Legacy
While James may have slipped to second in earnings this season, his impact on the game and off-court ventures remains formidable. His most valuable asset is the SpringHill Company, which encompasses a production studio, a media platform, and a brand consultancy. In 2021, SpringHill sold a minority stake that valued the company at $725 million, showcasing James' business acumen and influence.
A New Era of NBA Salaries
The financial landscape of the NBA is changing rapidly. With new media deals valued at $77 billion over 11 years between the NBA, ESPN, NBC, and Amazon, nine-figure annual salaries are on the horizon for top players. The current salary cap sits at $140.6 million, projected to reach $301.4 million by the 2032-33 season with continued growth. As players negotiate contracts, the potential for a $100 million-a-year salary could soon become reality. The current collective bargaining agreement, which expires after the 2029-30 season, may pave the way for even better terms for star athletes, further elevating the financial stakes in the league.
This evolving landscape not only highlights the incredible earning potential of today’s NBA stars but also sets the stage for future generations. With Curry and James leading the charge, the era of lucrative contracts and off-court ventures is just beginning.
Top 10 Highest-Paid NBA Players 2024-2025
1- Stephen Curry ($155.8 M)
2- LeBron James ($133.7 M)
3- Giannis Antetokounmpo ($103.8 M)
4- Kevin Durant ($97.9 M)
5- Damian Lillard ($66.8 M)
6- JoeL Embiid ($59.4M)
6- Nikola Jokic ($59.4M)
8- Devin Brooker ($58.2 M)
9- Paul George ($57.7M)
10- Bradley Beal ($57.7M)
