Former Indian skipper Virat Kohli and his wife Anushka Sharma surprised their fans when they teamed up to play badminton against two lucky residents in a friendly mixed doubles match at a residential society in Bengaluru.
The reason behind the unannounced visit was to encourage people to take up a sport to improve their fitness.
"Sports and fitness must be integrated into our culture, curriculum and everyday lives as a valuable and critical life skill. As a brand, PUMA constantly creates fresh and offbeat ways to connect, engage and inspire audiences in a deeper way. Our event today brought Virat (Kohli) and Anushka (Sharma) and consumers up, close and personal. Virat and Anushka are youth icons and their on-the-spur interactions today will create awareness and encourage people of all ages to take up sports and fitness," Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia, said.
"As a leading sports brand in the country, it is our responsibility to create a purpose-driven platform such as Let There Be Sport to further the development of sports and fitness culture that India has witnessed in the last 5-10 years. We have received a great response for the initiative so far and we hope to achieve our goal of building a fit India," Ganguly added.
Royal Challengers Bangalore' (RCB) opener inspired the locals to take up sports as he said, "Sports has to be an integral part of everyone's life. I'm glad that PUMA recognised the need and came forward wholeheartedly to highlight the importance of making it an essential just like other necessities. It was great fun taking time out from our schedules to interact with locals and crashing a meeting at the co-working space to get employees to do fitness challenges. I hope many will be motivated and inspired today and take up sports and fitness as a life skill."
Bollywood actress Anushka was recently seen in the stands during RCB's home game against Rajasthan Royals (RR) which they won by seven runs. Kohli will be seen in action again when RCB take on Kolkata Knight Riders (KKR) on April 26.
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