Will IPL switch to digital?

The Indian Premier League has seen an increase in CTV ads and spots by 20%. When it comes to the streaming of the tournament, two broadcasters are in competition. One for TV and the other for connected TV and mobile devices.

The Indian Premier League has seen an increase in CTV ads and spots by 20%. When it comes to the streaming of the tournament, two broadcasters are in competition. One for TV and the other for connected TV and mobile devices.