AI in sports: After Immense Backlash NASCAR to use AI as it's last resort to generate a new playoff format, here's how

Varul Chaturvedi

Varul Chaturvedi

UPDATED:

AI in sports: After Immense Backlash NASCAR to  use AI as it's last resort to generate a new playoff format, here's how
Joey Logano in the frame

Story Highlights:

Joey Logano's playoff journey took a surprising turn in 2024 when he was initially eliminated.

This shift toward AI is part of NASCAR's broader efforts.

The NASCAR Playoff system, introduced in 2004, has undergone several modifications over the years. The current format, in use since 2017, is now under scrutiny as the sport seeks a fresh approach for the 2025 season. The 2024 playoff season saw controversy, with incidents like Joey Logano's surprise playoff revival and Alex Bowman's disqualification after Charlotte. These events raised questions about the fairness of the system, with some fans expressing disappointment in the final outcomes.

The Controversy and Criticism Surrounding the 2024 Playoffs

Joey Logano's playoff journey took a surprising turn in 2024 when he was initially eliminated, only to be reintroduced after Alex Bowman was disqualified following a penalty at Charlotte. The rule change led to an unexpected twist, with Logano ultimately claiming the 2025 NASCAR Cup Series championship. This outcome did not sit well with many fans who felt the process lacked fairness.

Denny Hamlin weighed in on the situation during his podcast, expressing his frustration with the format's public reception. “I talked to Mike Ford a little last night, NASCAR Comms. I said, ‘Man, this format is getting hammered on the net,’ and he’s like ‘It’s bots, it’s not real people,’” Hamlin shared. This remark reflected the growing dissatisfaction among fans, especially as the playoff system seemed to favor unpredictable outcomes.

 

 

Christopher Bell’s Disappointment with the Format

Another key figure, Christopher Bell, also voiced his discontent with the playoff system. Bell explained feeling "cheated" after the Martinsville race, where Team Chevy drivers chose not to pass William Byron, potentially influencing the outcome. Bell was subsequently penalized for riding the wall during the same race, fueling his frustration with what he perceived as a "fixed" race environment.

“I felt cheated,” Bell admitted, further adding to the ongoing debate about the integrity and fairness of NASCAR's playoff structure.

 

 

NASCAR Turns to AI for Playoff Reform

In an unexpected twist, NASCAR has embraced modern technology to address the playoff system's shortcomings. NASCAR executive Steve O'Donnell recently revealed that the organization is exploring the use of AI tools to help design a more effective playoff format for the 2025 season.

According to O'Donnell, AI could play a crucial role in reshaping how the playoff system is structured. He explained, "Just around racing, the strategy that now goes into a race, how that applies to our formats of the future, I think AI can play a really big role in that." 

 

 

O'Donnell elaborated, “When we created even the stages or playoff format, you did that with the best data you had and best minds you had. But, now being able to plug in and work with AI in terms of, ‘Ok, if you tweak the playoffs this way, what should we be watching out for’ or ‘How could that affect the sport?’ There’s so much data and technology out there that you can now throw into a model. I think it’s going to be very helpful in looking at some predictive analysis of where the sport can go in the future and then there’s the whole business side of things too.”

 

 

This shift toward AI is part of NASCAR's broader efforts to integrate advanced technology into the sport, considering everything from race strategies to the business implications of new formats.

Kyle Larson Hints at Potential Changes in 2025

Kyle Larson recently teased potential changes to the playoff format, indicating that NASCAR might be ready to explore alternatives for the 2025 season. "Who knows what the new format will be," Larson remarked, sparking further speculation about the direction the sport might take in the coming years.

 

 

As NASCAR continues to seek improvements to its playoff system, AI technology could be a key player in determining the future of competitive racing.