Formula 1 and American Express have announced a new multi-year sponsorship that broadens Amex’s partnership from the Americas to a global scale, becoming an Official Partner across the entire F1 calendar, including events in Australia, Asia, Europe, the Americas, and the Middle East.
This expanded collaboration will enhance fan experiences at select F1 Grands Prix throughout the year. American Express Card Members will enjoy various benefits, including access to Amex Presale Tickets, Paddock Club, and Grandstand tickets at select races, while supplies last. Additionally, American Express will provide hospitality offerings for business customers and partners.
Card Members will also have exclusive perks and experiences at 15 Grands Prix during the 2025 season, including:
- Melbourne, Australia – March 14-16
- Shanghai, China – March 21-23
- Suzuka, Japan – April 4-6
- Imola, Italy – May 16-18
- Monaco – May 23-25
- Barcelona, Spain – May 30-June 1
- Montreal, Canada – June 13-15
- Silverstone, UK – July 4-6
- Zandvoort, Netherlands – August 29-31
- Monza, Italy – September 5-7
- Singapore – October 3-5
- Austin, Texas – October 17-19
- Mexico City, Mexico – October 24-26
- Sao Paulo, Brazil – November 7-9
- Las Vegas, Nevada – November 20-22
During this weekend’s Mexico City Grand Prix, taking place from October 25-27, American Express Card Members can access complimentary Amex Race Radios for trackside commentary. Fans with eligible tickets will also have the opportunity to visit the Amex Fan Experience space, where they can test their F1 knowledge with trivia, design a custom livery to take home, record their own F1 driver intro videos for social media, and receive giveaways, while supplies last.
Furthermore, similar perks will be available at the 2024 Las Vegas Grand Prix, scheduled for November 21-23, including access to the Trackside Lounge in the East Harmon Zone, where Card Members and a guest can reserve a session (reservations are limited; terms apply).
Emily Prazer, Chief Commercial Officer, Formula 1, said: “American Express has been a fantastic partner to Formula 1 in the Americas and as a supporter of F1 ACADEMY, and I’m delighted that they have chosen to expand their relationship with us to become an Official Partner. We look forward to working with Amex to enhance the experience of Card Members at our races and showcasing Amex perks to our existing fans everywhere we race.”
Elizabeth Rutledge, Chief Marketing Officer, American Express, said: “We are thrilled to expand our relationship with Formula 1, building on the strong momentum of the sponsorship in the Americas over the past year. This demonstrates yet another way we are continuously enhancing the value of American Express Membership for Card Members around the world. With more than 300 million fans worldwide age 18-34, F1 continues to grow in popularity and as a passion area for Millennials and Gen Z – American Express’ fastest growing customer segment.”
