With the 2023 Asian Games in Hangzhou, Chinac hovering on the horizon, anticipation builds as 655 Indian athletes make their way to the much-awaited event, following a rigorous month of preparation.
Selected in September 2015 after an intense bidding war, Hangzhou has since left no stone unturned in its marketing campaigns. From crafting a unique emblem to an inspiring slogan, a catchy theme song, and even a dedicated Asian Games movie, the Chinese Olympic Committee has gone the extra mile.
A standout element of these promotions has been the unveiling of the event's official mascots: a trio of robots known as the 'Memories of Jiangnan'. Drawing inspiration from a poem by Tang dynasty's Bai Juyi, these mascots seamlessly merge the rich cultural tapestry of Hangzhou with its futuristic aspirations.
Delving into the Mascot's symbolism:
Chenchen: Representing the illustrious Beijing-Hangzhou Grand Canal, a designated World Heritage Site, this robot proudly displays the Gongchen Bridge on its forehead. Symbolizing inclusivity, Chenchen emphasizes the strengthening bonds between Asia and the global community.
Congcong: Taking inspiration from the ancient ruins of Liangzhu City, another World Heritage landmark, Congcong is named after the Cong jade pendant found within the historical site. It stands as a testament to the resilience and spirit of a civilization that has endured for over 5,000 years.
Lianlian: Epitomizing the serenity of the West Lake, yet another World Heritage Site, Lianlian features a panoramic view of the Three Pools Mirroring the Moon on its head. Representing open-mindedness, Lianlian promotes the idea of forging a collective community for humanity's brighter future.
Together, these robotic mascots offer a harmonious blend of tradition and innovation, echoing Hangzhou's rich past and its forward-looking vision. The 'Memories of Jiangnan' not only encapsulate the essence of the Asian Games but also beckon the world to partake in its grandeur.
Fans and athletes alike eagerly await the Games' opening ceremony, scheduled for September 23, 2023, at 5:30 PM IST, setting the stage for an event that promises a blend of culture, competition, and camaraderie.
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