The Dallas Cowboys recently defeated the New York Giants by 20-15. The win was special as it shattered all the streaming records and set a new precedent for the game. The match recorded an average of 16.22 million viewers setting an NFL viewership record. The record was for viewership record for regular season games on Amazon Prime Video. It was Dallas's seventh consecutive win against New York. Their season record too got better to 2-2.
According to Nielsen, the game attracted an average of 16.22 million viewers resulting in it being the most streamed regular-season game in NFL history also becoming the most-watched game on Amazon Prime Video. The Broadcasting on Prime started in 2022.
The record is a testament to the growing popularity among fans also how streaming platforms are slowly becoming the primary source for watching Live sports.
The initial data reflects only preliminary numbers based on its rating panel. On Monday a detailed analysis of the data including data from set-top boxes, smart TVs, and other streaming devices is expected to be released. It is already a momentary milestone for both NFL and Amazon prime video but the detailed analysis can provide the real picture.
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Cowboys on viewership record-breaking spree
Cowboys have been constantly in the teams that set high viewership precedents. Their previous high was after they won a nerve-wracking match against Seattle Seahawks by 41-35 on November 30, 2023, which attracted 15.26 million viewers. Now two of the most watched regular- season games have one things common "The Cowboys" which tells us the growing influence and popularity of Cowboys in the NFL world.
The audience peaked at Thursday Night recording 18.10 million viewers during the second quarter, also a record for Prime Video. It narrowly surpassed the 18.09 million watching during the second quarter of the Buffalo Bills-Miami Dolphins game two weeks ago. Through three weeks, “Thursday Night Football on Prime” is averaging 14.88 million, a 25% increase over last season.
The New York Giants are ranked 29 in the NFL rankings while the Cowboys are ranked 17th in the list. The Cowboys will next face Pittsburgh Steelers on October 7.
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