In a digital landscape dominated by creators and kid-friendly content, Taylor Swift has once again proven why she remains an unstoppable force—not just in music but in pop culture and search engine dominance.
According to new research from Riverside, the Eras Tour superstar has officially become the most-searched music artist on YouTube in the United States, surpassing Ariana Grande and Billie Eilish combined in monthly search traffic. Yes, combined.
Taylor Swift tops music charts—now search rankings too
Swift landed the No. 3 overall spot among YouTube’s most-searched channels in the U.S., drawing 9,828 monthly Google searches for her YouTube presence alone. That places her just behind Cocomelon (the toddler sensation with a massive 87,607 monthly searches) and MrBeast (the viral philanthropist with 26,863 searches). But when it comes to music, Taylor Swift reigns supreme.
To put this into perspective, Ariana Grande and Billie Eilish trailed far behind, pulling 1,779 and 1,658 searches respectively—together still not enough to eclipse Swift’s numbers.
Her influence stretches far beyond the music itself. From chart-topping albums to cultural dominance, Swift continues to generate the kind of internet buzz that most artists can only dream of. And now, she’s doing it with search engine supremacy.
Top 10 Most-Searched YouTube channels in the United States
| Rank | YouTube Channel | Average Searches (Monthly) |
| 1 | Cocomelon | 87,607 |
| 2 | MrBeast | 26,863 |
| 3 | Taylor Swift | 9,828 |
| 4 | WWE | 9,227 |
| 5 | Dude Perfect | 4,409 |
| 6 | Mark Rober | 3,101 |
| 7 | Masha and The Bear | 3,045 |
| 8 | Ariana Grande | 1,779 |
| 9 | Vlad and Niki | 1,769 |
| 10 | Billie Eilish | 1,658 |
Alaska’s favorite and the algorithm’s darling
Interestingly, Swift claimed the top searched spot in Alaska, proving her appeal cuts across geographies, climates, and generations. Whether fans are reliving her iconic Eras Tour moments or anticipating her next drop, Swift's online presence is unmatched.
“The searches for MrBeast and Taylor Swift as top channels suggest Americans are looking for both original creator content and traditional music on the platform,” said Abel Grunfeld, VP of Marketing at Riverside. “For content creators, understanding these preferences can help them tailor their strategies to reach specific audiences more effectively.”
With her name rising in the ranks not just in the music industry but in digital trends, Taylor is once again shattering expectations. Whether she’s breaking ticket records, streaming milestones, or now—YouTube search traffic—Swift shows no signs of slowing down.
Why This matters
This shift in YouTube search data reflects more than just fan enthusiasm—it illustrates how Swift’s brand bridges traditional music success with modern content strategy. In an age where creators and digital platforms dominate, her ability to remain culturally relevant and algorithmically powerful cements her as a once-in-a-generation phenomenon.
From TikTok trends to Grammy stages, and now YouTube analytics—Taylor Swift isn't just playing the game. She’s rewriting the rulebook.