The 2025 Formula 1 season is set to kick off with an unprecedented event as all 10 teams will reveal their new liveries on the same evening at London’s O2 Arena. Scheduled for February 18, this grand launch will bring together all 20 drivers, team principals, and a packed audience to witness the much-anticipated designs. While the liveries will be showcased in unison, some teams have opted for individual car launch events to provide a more detailed look at their machines for the upcoming season.
Formula 1 car launch vs. livery launch: What’s the difference?
In Formula 1, teams usually unveil their car designs in two ways:
Livery Launch – A presentation focused on the team's new color scheme, often displayed on a previous year’s chassis or a show car.
Car Launch – A full-fledged technical reveal, offering insights into the aerodynamic updates, chassis modifications, and mechanical upgrades. However, teams may still withhold their most advanced features to avoid giving away secrets to their rivals.
While the O2 Arena event will focus on liveries, several teams have scheduled separate launch dates to showcase their actual 2025 contenders before pre-season testing in Bahrain.
Confirmed F1 2025 Car Launch Schedule
Here’s the list of teams that have announced their individual launch dates so far:
Williams – February 14
F1 2025 Season Livery Launch (O2 Arena, London) – February 18
Ferrari – February 19
Mercedes – February 24
Meanwhile, teams like Red Bull, McLaren, Aston Martin, Alpine, Haas, Racing Bulls, and Sauber have yet to confirm their separate car launch events. Some may opt to unveil their designs during pre-season testing in Bahrain, which begins in late February.
Why Teams Keep Their Innovations Under Wraps
Formula 1 is a fiercely competitive sport where technical secrecy is crucial. Teams often disguise certain design elements during car launches to prevent competitors from analyzing and adapting their innovations. Key aerodynamic tweaks, wing adjustments, and other performance-enhancing features are sometimes kept hidden until the car hits the track.
With the season opener in Australia (March 14-16) approaching fast, fans eagerly await to see how each team has evolved for the 2025 title battle. Will the new cars live up to expectations, or will surprises emerge once the racing begins? The countdown has begun!