Dan Campbell shares Brian Branch's response after 'inexcusable' incident with JuJu Smith-Schuster

Detroit Lions coach Dan Campbell condemned Brian Branch’s postgame punch on JuJu Smith-Schuster, calling it “inexcusable” while noting Branch has acknowledged his mistake.

Profile

Sports Tak

UPDATED:

SportsTak

Dan Campbell in the frame.

Story Highlights:

Dan Campbell apologizes to JuJu Smith-Schuster and Andy Reid, stressing the behavior is unacceptable.

Brian Branch received a one-game suspension and admitted his actions were “childish,” blaming frustration from uncalled hits.

Detroit coach Dan Campbell did not restrict his words after Sunday's defeat at Arrowhead Stadium. He made it clear that Brian Branch's postgame actions fell short of team standards.

Moments after the team's 30-17 loss against the Kansas City Chiefs, Branch Swung at receiver JuJu Smith-Schuster.

The Scuffle unfolded seconds following the final whistle when Patrick Mahomes extended his hand toward Branch. The defensive back did not respond to the quarterback, prompting Smith-Schuster to approach him. The confrontation escalated, ending with Branch landing a punch that left the wideout bloodied.

“I saw him yesterday before all this came down, he knows it,” Campbell said during his postgame presser. “He’ll learn from it. You can’t take your aggression out on someone else. You can’t cross that line. But he’s an outstanding young man with a great heart.”

 

 

The loss dropped Detroit to 4-2, breaking a four-game winning streak. The offense struggled to find any rhythm while the defense forced only one punt. Branch's frustration reportedly stemmed from an earlier play, when he believed Smith-Schuster hit him with an uncalled block to the back.

Dan Campbell apologizes for Brian Branch's behaviour

Dan Campbell asked for forgiveness to JuJu Smith-Schuster during his postgame presser.

"I love Brian Branch, but what he did is inexcusable and it's not going to be accepted here," Campbell said. "It's not what we do. It's not what we're about. "I apologized to Coach Andy Reid and to Smith-Schuster personally. He knows this isn't acceptable. Our team knows this isn't acceptable."

 

 

The NFL slapped Brian Branch with a one game suspension. He has already been fired multiple times this season, including $23,186 for earlier conduct penalties.

After the game, Branch admitted fault for his actions but pointed to repeated uncalled hits as a source of frustration.

"I did a little childish thing," Branch said, via USA Today. "But I'm tired of people doing stuff in between plays and refs don't catch it. "They try to bully me out there, and I shouldn't have done it. It was childish."

 

 

Smith-Schuster, who left with a bloody nose, downplayed the exchange and expressed no lingering resentment. 

    Share