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Since 2019, the NFL has made a tradition of hosting two regular-season games annually at Tottenham Hotspur Stadium in London, except during the 2020 pandemic year. However, starting in 2025, the league will no longer offer season tickets for these international games, marking a significant shift in the ticketing process.
NFL shifts focus to give more fans access
The NFL notified Tottenham Hotspur Stadium's season-ticket holders of the change via email on Friday. According to the league, the policy adjustment is aimed at providing "more fans the opportunity to attend games in London."
This shift signals a departure from the previous system where dedicated fans who secured season tickets were guaranteed access to these high-demand events.
Exclusive presale for season ticket holders
While the season ticket option will no longer be available, the NFL reassured fans that season-ticket holders would still have access to an exclusive presale for the two games scheduled in 2025.
In these games, the Cleveland Browns and New York Jets will serve as the home teams. However, the presale opportunity doesn't seem to ease the frustrations of some loyal fans.
Fan reactions: discontent over the change
Many long-time season-ticket holders are not pleased with the new policy. One such fan shared their doubts with Pro Football Talk (PFT), questioning the real motive behind the change.
Whether the shift is designed to increase revenue or to allow U.S. fans to purchase destination packages for the games, the change appears to freeze out those who have supported the international games for years.
A move that may alienate loyal NFL fans
The decision has raised concerns about how the NFL values its dedicated international audience. These fans have supported the league’s London games since they began in 2007, and many feel this new policy disregards their loyalty. With the change, the league risks alienating the very fanbase that helped establish the popularity of its international regular-season games.
