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Kai Trump, granddaughter of former U.S. President Donald Trump, has found herself at the center of online controversy after unveiling her new merchandise line. The 18-year-old competitive golfer introduced branding for her Tru Kolors collection, but the logo — featuring her initials “T” over “K” — immediately drew criticism for bearing a striking resemblance to NFL star Travis Kelce’s well-known design.
The resemblance wasn’t lost on fans, particularly Taylor Swift fans, who quickly took to social media accusing Trump of copying Kelce’s branding. Many described the design as a “ripoff” and even branded the move as “grifting.” The uproar has reignited broader conversations around originality and intellectual property within high-profile families.
Travis Kelce’s growing lifestyle brand
Kelce, tight end for the Kansas City Chiefs and currently in the spotlight due to his relationship with global superstar Taylor Swift, launched his Tru Kolors brand in 2019. Built on the idea of “showing up authentically and having fun with style,” Kelce’s venture has since expanded into over 90 items.
Earlier this year, he collaborated with American Eagle on a limited-edition collection and partnered with Blip Coffee Roasters ahead of the Chiefs’ playoff matchup against the Baltimore Ravens. His logo, prominently featuring the T and K initials, has become a recognizable symbol across hats, clothing, and accessories, reinforcing his presence in both sports and lifestyle markets.
Swifties react strongly to similarities
With Swifties already protective of Kelce due to his high-profile relationship, the backlash against Kai Trump escalated quickly. Many noted that the similarities between the two logos were too close to ignore, sparking heated debates about originality, branding, and possible legal implications.
From a legal standpoint, logos used commercially can fall under trademark protection. While Kelce has not issued a public statement, intellectual property experts suggest his team could pursue action if they believe his design has been infringed upon.
Branding clash in the spotlight
The controversy highlights the difficulties faced by emerging entrepreneurs in crowded lifestyle markets, especially when their designs appear to overlap with established figures. The timing of Kai Trump’s logo release — coinciding with Kelce’s latest promotional push — has only intensified scrutiny.
As of now, Kai Trump and her representatives have remained silent on the matter. However, with Taylor Swift fans keeping a close watch and Kelce’s brand continuing to grow, this branding dispute may be far from over.
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