Taylor Swift to perform during halftime at Super Bowl 2026? Talks underway as NFL wants big star following Kendrick Lamar controversy

The NFL is reportedly in discussions with pop sensation Taylor Swift to headline the 2026 Super Bowl halftime show, following the controversy surrounding Kendrick Lamar's performance earlier this year. Swift, known for her massive global fan base and universally adored persona, is seen as the perfect fit to bring fresh energy and boost the event's global appeal.

Why does the NFL want Taylor Swift?

The NFL is determined to make a major impact with the 2026 Super Bowl halftime show, and they believe Taylor Swift is the key to achieving this. According to sources, the league views Swift’s extensive and diverse fandom as an opportunity to set new viewership records and ensure a drama-free, universally loved performance.

Her global influence and wide-reaching appeal make her an ideal candidate to showcase the NFL to audiences around the world. Swift's ability to captivate both American and international viewers aligns perfectly with the NFL's goals of expanding its reach. Officials are hopeful that her performance will create a spectacle that resonates with millions, elevating the event's status even further.

The NFL’s need for a comeback performance

The league is also seeking a fresh start following the mixed reception of Kendrick Lamar’s performance at the Super Bowl. Despite the acclaim Lamar received for his musical talent, his performance was marred by controversy, particularly due to the song “Not Like Us,” which featured a diss aimed at Drake. This sparked debates on social media, with some fans calling for a more family-friendly, conservative performer at such a significant event.

As a result, NFL Commissioner Roger Goodell and league executives are eager to repair any damage done and ensure that the 2026 halftime show caters to a broader, more diverse audience. Swift, with her drama-free public image and universal appeal, fits this need perfectly.

What happened with Kendrick Lamar’s performance?

Lamar’s halftime show, which included his song “Not Like Us,” was criticized by some for its edgy content, which they felt was not suitable for a global event like the Super Bowl. While many fans celebrated his performance, others voiced their desire for a safer, more universally acceptable entertainer.

The NFL’s decision to target Taylor Swift for the upcoming 2026 Super Bowl comes as a response to this feedback. The league believes that Swift’s performance will not only appease a wider audience but also break all previous viewership records.

Will Taylor Swift perform at the 2026 Super Bowl?

Currently, negotiations are ongoing, and the NFL is actively pursuing Taylor Swift for the halftime show. With her widespread popularity and uncontroversial image, she is seen as the ideal performer to bring new energy and excitement to one of the world’s biggest sporting events.