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Kansas City Chiefs’ star tight end Travis Kelce is already scripting his next chapter, even as his NFL contract inches closer to its 2025 expiration. Retirement whispers grew louder after a crushing Super Bowl LIX defeat, where the Chiefs fell 40-22 to the Philadelphia Eagles, dashing their three-peat hopes. Kelce, uncharacteristically quiet with just four catches for 39 yards, faced mounting questions about his future.
Now, with the twilight of his football career approaching, the 34-year-old has crafted a savvy blueprint for life after the league—one that promises passion, business acumen, and a touch of his signature charisma.
Travis Kelce’s bold brew beyond football
While Travis Kelce isn’t hanging up his cleats just yet, he’s already tapping into his entrepreneurial spirit. The Chiefs icon, alongside brother Jason Kelce, has poured resources into a booming craft brewery venture, becoming leading stakeholders in Garage Beer—a rapidly expanding name in the U.S. beverage scene.
Since their June 2024 investment, the Kelce brothers have championed the brand with playful vigor. Travis recently amplified Garage Beer’s social media buzz by quipping about a delivery truck photo posted on X (formerly Twitter).
“Is this thing headed to my house?” he joked, prompting the company to reply with a cheeky “On the way!” and a salute emoji.
The exchange typifies Kelce’s knack for blending humor with hustle, a trait that’s fueled both his NFL stardom and business ventures.
Garage Beer’s CEO, Andy Sauer, credits the Kelces’ involvement for the brand’s explosive growth. Though financial details remain private, Sauer emphasizes that the brothers’ commitment mirrors their on-field intensity, calling them “far more than investors.” Their hands-on approach—promoting products, engaging fans, and brainstorming campaigns—has turned Garage Beer into a household name among sports enthusiasts and casual drinkers alike.
Travis Kelce’s post-NFL vision isn’t limited to brewing. Between hosting gigs, acting roles, and media projects, he’s diversifying his portfolio. Yet the brewery venture stands out as a passion project, merging his love for camaraderie and celebration. It’s a natural fit for an athlete known for locker-room leadership and post-touchdown theatrics.
Critics might question his pivot from touchdowns to taprooms, but Kelce’s track record suggests otherwise. Much like his precise route-running, this move is calculated. By aligning with a brand that resonates with his persona—fun, relatable, and unapologetically bold—he’s ensuring his legacy thrives long after his final snap.
For now, Kelce remains focused on chasing a fourth Super Bowl ring. But when the time comes to trade his helmet for a hops-filled future, one thing’s clear: Travis Kelce won’t just retire—he’ll reinvent.
