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In a landmark agreement, Under Armour and the National Football League (NFL) have announced a multiyear partnership, positioning Under Armour as the official footwear and glove partner of the NFL. This collaboration underscores both brands’ dedication to enhancing athletic performance, fostering fan engagement, and promoting youth development.
Commitment to Elevating the Game
Sean Eggert, Senior Vice President of Global Sports Marketing at Under Armour, expressed his enthusiasm about the partnership, stating:
"At Under Armour, we're passionate about nurturing talent and transforming the way athletes perform. We know what it takes to succeed on the field. With a shared dedication to investing in the game, from the pros to grassroots, we're thrilled to continue shaping the future of the sport alongside the NFL."
Echoing similar sentiments, Joe Ruggiero, Senior Vice President of Consumer Products at the NFL, emphasized the league’s focus on innovation and growth:
"The NFL is excited to embark on this partnership with Under Armour, bringing their innovative products to NFL football to enhance player performance. With the partnership, we hope to continue engaging current and future football players and fans around the world."
Impact on Athlete Development and Performance
For years, Under Armour has been at the forefront of athlete development, providing resources and mentorship to players across various levels of football, including both tackle and flag formats. This partnership is expected to further amplify Under Armour’s role in enhancing athlete performance by offering cutting-edge cleats designed for speed and gloves engineered for optimal grip.Baltimore Ravens All-Pro safety Kyle Hamilton expressed his confidence in Under Armour’s gear:
"It's been such a blessing being part of the Under Armour football team. From gloves to cleats to performance gear, there's honestly nothing better to compete in. Some of the best players in the game are using Under Armour, and it's great to know that there's a new crop of talent coming in to continue that tradition."
Minnesota Vikings All-Pro wide receiver Justin Jefferson shared a similar sentiment:
"From before I even set foot on an NFL field, Under Armour has been like a second skin for me. The Under Armour football family has been ingrained in my brain since I was a kid. The 'Click-Clack' commercials, the best players in the sport, the whole vibe about it -- to me, there's nothing else that compares. I'm thrilled to be a part of the team and welcome the next generation of great players into the fold."
Enhancing Fan Engagement and Expanding the Game
This partnership is not only geared towards elevating player performance but also focuses on enriching the fan experience. Under Armour’s presence across NFL media and platforms will allow for unique content collaborations, providing fans with behind-the-scenes access and deeper insights into athlete journeys.
A New Chapter for Under Armour and the NFL
This multiyear partnership reaffirms Under Armour’s and the NFL’s ongoing commitment to supporting players on and off the field. By combining innovation with an unwavering dedication to growing the sport, this collaboration is set to redefine performance standards while fostering the next generation of football talent.
