Luka Doncic’s impact continues to stretch far beyond the basketball court. While the Los Angeles Lakers navigate a season that has not fully matched preseason expectations, their franchise cornerstone remains as dominant as ever on the floor — and increasingly influential off it.
The Lakers entered the second season of the Doncic-LeBron James partnership with championship aspirations. Instead, the team finds itself hovering closer to the .500 mark and battling to avoid the Play-In Tournament. Through it all, Doncic has carried the load, averaging 32.8 points per game and firmly placing himself in the MVP conversation.
Yet even with the pressure of keeping Los Angeles competitive, the Slovenian superstar is exploring new territory off the court.
Ownership group eyeing Italian basketball acquisition
Reports surfaced Tuesday night that Doncic could be part of an ownership group aiming to acquire a basketball team in Italy. The group was assembled by former Dallas Mavericks general manager Donnie Nelson, signaling a noteworthy connection to Luka Doncic’s NBA roots.
For the 26-year-old forward, this venture represents more than a financial play. Doncic has earned nearly $200 million from NBA contracts alone, positioning him well for long-term investments. While purchasing a stake in a professional team requires significant upfront capital, it also offers the potential for substantial long-term returns.
The move would place Doncic among a growing class of active NBA stars expanding their business portfolios while still in their prime playing years.
Strengthening global influence
Beyond the financial upside, the prospective investment highlights Doncic’s expanding global footprint. Already one of the league’s most marketable international stars, aligning with a European basketball project further cements his influence on both sides of the Atlantic.
Interestingly, Dallas legend Dirk Nowitzki was rumored to be part of the same ownership group but later denied those reports. Even so, the development underscores the enduring ties between Luka Doncic and key figures from his Mavericks tenure.
For Los Angeles Lakers, this development reinforces that they have more than just a generational scorer — they have a global icon. As Doncic continues to chase MVP honors and postseason success, his evolving business profile adds yet another dimension to an already remarkable career.