As the NBA continues to dominate both the court and the digital world, the league's most-viewed players on social media provide an intriguing snapshot of fan engagement. While LeBron James remains the undisputed king of NBA visibility, an unexpected name has made waves by securing the second spot, leaving fans and analysts alike surprised. Meanwhile, a notable absence from the top rankings is Kevin Durant, a player once synonymous with NBA stardom, whose relatively low social media visibility raises questions about his off-court presence in today’s digital age.
LeBron James continues to assert his dominance both on and off the basketball court, proving he is not just a legend in the game but also a social media powerhouse. As of the 2024-25 season, LeBron is the most-viewed NBA player across all platforms, amassing an astonishing 623 million views. Despite approaching 40 years old, James remains a global icon, surpassing younger stars and maintaining his position as the most influential figure in the NBA.
Top 10 Most Viewed NBA Players on Social Media (2024-25)
1. LeBron James – 623 million views
2. Ja Morant – 538 million views
3. Victor Wembanyama – 402 million views
4. Stephen Curry – 350 million views
5. LaMelo Ball – 237 million views
6. Giannis Antetokounmpo – 227 million views
7. Klay Thompson – 189 million views
8. Nikola Jokic – 182 million views
9. Jayson Tatum – 175 million views
10. Anthony Davis – 169 million views
LeBron’s Digital Legacy
LeBron’s consistent visibility on social media is a testament to his lasting cultural relevance. His ability to engage millions of fans is unparalleled, whether through breathtaking highlights, game recaps, or personal moments shared with his family. His content resonates deeply with fans of all ages, cementing his status as the most viewed NBA player. Even with younger stars rising in the league, LeBron’s narrative—a blend of athletic excellence, personal storytelling, and his larger-than-life presence—ensures his continued dominance on social media.
Ja Morant and Rising Stars
Following closely behind James is Ja Morant, who has become a social media sensation with 538 million views. His electrifying playing style and off-court drama have captivated fans, making him one of the most engaging players on digital platforms. Meanwhile, Victor Wembanyama, the highly anticipated future star of the NBA, has garnered 402 million views. The global fascination with his unique skill set and potential as a generational talent ensures he remains a major digital draw.
Stephen Curry and LaMelo Ball
Stephen Curry, a perennial fan favorite, rounds out the top four with 350 million views. Curry’s sharpshooting and charisma continue to resonate with fans worldwide. LaMelo Ball follows in fifth place with 237 million views. Known for his flashy game and outspoken off-court persona, Ball’s content consistently captures the attention of NBA followers.
Surprising Absence: Kevin Durant
One notable omission from the top 10 list is Kevin Durant. Once considered one of the most marketable players in the NBA, Durant’s absence from the top rankings raises questions. Despite his impressive career and being a key part of championship-caliber teams, Durant's relatively reserved personality and limited social media engagement might explain his drop in visibility. Unlike the dynamic, headline-grabbing personalities of James and Morant, Durant’s candid interactions on platforms like Twitter haven’t translated into widespread viewership.
The Global Appeal of Giannis and Klay Thompson
Giannis Antetokounmpo, the powerhouse forward for the Milwaukee Bucks, claims the sixth spot with 227 million views. His dominance on the court and international appeal continue to draw massive attention. Meanwhile, Klay Thompson, known for his sharpshooting and laid-back persona, takes seventh place with 189 million views.
Jokic and Tatum: Steady Digital Presence
Nikola Jokic, the three-time MVP, has accumulated 182 million views, landing in eighth place. Despite his low-key demeanor, Jokic’s continued brilliance on the court keeps him relevant to a dedicated fan base. Jayson Tatum, a rising star for the Boston Celtics, holds the ninth spot with 175 million views. Tatum’s combination of skill and personality has made him a favorite among fans.
Anthony Davis: Boosted by LeBron’s Presence
Lastly, Anthony Davis, who has seen a resurgence this season alongside LeBron James, secures the 10th spot with 169 million views. Davis’s performances have enhanced his visibility, further solidified by his partnership with LeBron.
LeBron’s Legacy in the Digital Age
LeBron James’ dominance on social media goes beyond just numbers—his ability to maintain a global presence and appeal across generations of fans showcases his unmatched marketability. His digital influence continues to reinforce why he remains the face of the NBA, even as younger stars rise to prominence. For players like Kevin Durant, the challenge lies in reestablishing their social media presence to stay relevant in this ever-changing digital landscape.
As the NBA continues to embrace the digital age, LeBron James sets the bar for how athletes balance on-court greatness with off-court marketability, maintaining his role as the most influential and widely viewed figure in the sport.