Not only Indian team but many giant companies in the market are also praying for Afghanistan’s win against New Zealand in their last Super 12 game on November 7. The reason behind this is simple. According to a report by Dainik Bhaskar, if India don’t qualify for the semi-final stage of the T20 World Cup 2021, the overall viewership and Television Rating Point (TRP) for the rest of the tournament may fall up to 50 per cent.
The companies get most of their viewership from their audience from cricket crazy nation India. If you compare the numbers, India alone have a population of 135 crore while the combined population of all the 11 nations in the Super 12 is about 64 crore which is not even half when compared to India’s. So it’s obvious that if India don’t progress to the next stage the viewership will fall down to a significant extent.
However, India’s qualification in the further stage won’t impact the ownership of TV rights as Star Sports has already bought the rights of all the International Cricket Council (ICC) events from 2015-2023 for 198 crore dollars. But they won’t be able to sell the rest 20 to 25 per cent advertisement slots on premium rates if India’s don’t go further in the competition. So far, they have already sold about 70% advertisement slots for 10 weeks before the start of the mega event.
Star Sports was expecting about Rs 1,000 crore profit from the ongoing T20 World Cup but if India get knocked out of the Super 12 stage may cause them to bear huge losses.
List of Companies who may feel the heat
Star Sports, Coca-Cola, Oppo, MRF Tyres, BYJU’S, Bira 91, MoneyGram, BharatPe, Emirates, Upstox, Nissan, Jacob’s Creek, Dream11, Booking.com, Royal Stag, Vimal Elaichi, Skoda.
