In a strong show of regional pride and shared ambition, Lucknow Super Giants have announced JK Super Cement, a flagship brand from JK Cement Ltd., as their Principal Sponsor for the upcoming Indian Premier League 2026 season.
The partnership brings together two prominent names with deep roots in Uttar Pradesh. Both organisations represent the resilience, progress, and aspirations of the state, and now unite on one of India’s biggest sporting platforms.
Dr. Raghavpat Singhania, Managing Director of JK Cement Ltd., underlined the company’s long-standing commitment to cricket and sports development.
He said cricket is more than just a game in Uttar Pradesh — it is part of the state’s identity. He added that JK Cement has supported the sport for decades, with a strong focus on nurturing talent from the grassroots level. Partnering with Lucknow Super Giants, he noted, is a natural extension of that commitment. He expressed pride in backing a team that represents their home state and reaffirmed the company’s dedication to helping local talent shine at the highest level.
The association is expected to significantly enhance JK Super Cement’s brand visibility across the country, while further strengthening its footprint in India.
Speaking about the alignment between the company’s brand philosophy and the spirit of the game, Madhavkrishna Singhania, Joint Managing Director and CEO of JK Cement Ltd., said the brand has always aimed to support home builders at every stage of construction, helping them “Build Strong.” He drew a parallel between that commitment and the company’s support for LSG, adding that just as JK Super Cement provides a strong foundation for homes, it aims to be a strong support system for the team during the tournament. He expressed confidence that the partnership will boost brand presence and deepen fan engagement as both sides work together to build strong connections.
Vinay Chopra, CEO of RPSG Sports Private Limited, also welcomed the partnership, describing it as a coming together of two proud representatives of Uttar Pradesh. He said JK Cement is a pillar of India’s construction sector, while LSG reflects the passion and energy of the state’s cricket fans. He added that both brands share values of strength, resilience and ambition. According to him, the collaboration will help build strong foundations for success, enhance fan engagement, and promote local talent on the national stage.
As part of the partnership, a series of fan engagement initiatives are expected to be launched across Uttar Pradesh, celebrating the powerful combination of the state’s industrial strength and its love for cricket.