Rohit Sharma, captain of the Indian cricket team, has embraced his new role as the Brand Ambassador for LaLiga, celebrating the eminent transformation of the esteemed Spanish football league.
Sharma shared his exhilaration regarding LaLiga's brand evolution, applauding its forward-looking approach balanced with its enduring spirit. Acknowledging the exponential growth of football fervor in India, he lauded LaLiga's refreshed image, resonating with the dreams of myriad Indian football aficionados.
In his words, "As LaLiga Brand Ambassador, I am truly excited to be a part of this incredible journey as LaLiga unveils its new brand identity and embarks on a path of innovation and excellence. LaLiga has always been a symbol of top-tier football, and its commitment to evolving with the times while staying true to its essence is truly commendable. India's passion for football is undeniably growing stronger by the day, and LaLiga's new avatar perfectly aligns with the aspirations of millions of football enthusiasts in the country."
Embarking on a transformative journey from August 11, 2023, LaLiga is set to undergo holistic changes that span brand revamp, strategic redirection, tech enhancements, and digital overhauls.
A groundbreaking collaboration with EA Sports aims to amalgamate the tangible and virtual worlds, improving broadcast quality, intensifying fan connection, and prioritizing grassroots football evolution.
The forthcoming 2023-24 LaLiga EA Sports season is set to spotlight an amalgamation of seasoned stalwarts and budding football prodigies. Esteemed players like Jude Bellingham and Arda Guler (Real Madrid), Cesar Azpilicueta (Atletico de Madrid), and Jonathan Bamba (RC Celta de Vigo) join the ranks alongside football luminaries such as Robert Lewandowski (Barcelona), Vini Jr (Real Madrid), and Antoine Griezmann (Atletico de Madrid).
In this upcoming season, football clubs will engage in intense battles for the league title and coveted European positions. In a nod to inclusivity, LaLiga extends a warm re-welcome to ascended teams like Granada CF, UD Las Palmas, and Deportivo Alaves, underscoring its dedication to fostering diverse prowess and sustaining its competitive zest.
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