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F1 ACADEMY has announced a groundbreaking partnership with luxury watchmaker TAG Heuer, marking a significant milestone for the all-female racing series. TAG Heuer will serve as the Official Partner and the first-ever Official Timekeeper of F1 ACADEMY, further solidifying its legacy in motorsport.
A Legacy of Innovation in Motorsports TAG Heuer has had a long and illustrious history in motorsport and was the first luxury marque to have its name emblazoned on a Formula 1 car in 1969 and the first to sponsor a team in 1971. The brand has now brought its reputation for innovation and precision into conjunction with F1 ACADEMY, acting in line with the series' commitment to advancing female talent and bringing change to the way in which the sport is approached.
TAG Heuer Custom Livery
TAG Heuer custom livery for 2025 TAG Heuer has masterminded an eye-catching livery for the 2025 F1 ACADEMY season as part of the partnership. The TAG Heuer car operated by Hi-Tech will be painted in red, white, and black, signaling TAG Heuer's commitment to performance and equality. "It's not a man's world anymore" will adorn the engine cover of the new car-a slogan signifying TAG Heuer's pledge to be an advocate for women in motorsports.
Aiva Anagnostiadis
A Rising Star Behind the wheel of the TAG Heuer car will sit 17-year-old Australian driver Aiva Anagnostiadis, these days in her rookie season with F1 ACADEMY, 2025. Anagnostiadis started karting at the age of just six and has since enjoyed some major success, including podium finishes in the F4 Indian Championship and Australian karting championships.
Statements from F1 ACADEMY and TAG Heuer
Susie Wolff, Managing Director of F1 ACADEMY, expressed her enthusiasm for the partnership:
“We are proud to welcome TAG Heuer as Official Partner and the first Official Timekeeper for F1 ACADEMY from 2025. This partnership reflects a joint commitment to empower female talent and a desire to accelerate change in our sport - it’s most certainly not just a man’s world anymore.”
Antoine Pin, CEO of TAG Heuer, added:
“The values of F1 ACADEMY perfectly reinforce the commitments and ideals of TAG Heuer where innovation and performance are on par with our egalitarian spirit and our openness to all. We are honoured to continue our indelible connection to motor racing by becoming Official Partner and Official Timekeeper of F1 ACADEMY.”
A Shared Vision for the Future
The partnership between F1 ACADEMY and TAG Heuer underscores a shared vision of fostering diversity, innovation, and excellence in motorsport. As F1 ACADEMY continues to grow, this collaboration promises to inspire the next generation of female racers and challenge traditional norms in the sport.
