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Italian tennis sensation Jannik Sinner continues to dominate both on and off the court. As he powers his way through the Paris Masters, reaching the quarterfinal stage, the 23-year-old has also caught the fashion world’s attention with a groundbreaking partnership that perfectly blends sport and style.
Gucci Unveils Sinner as Global Ambassador for ‘Altitude’ Collection
Luxury fashion house Gucci, under the Kering Group, has announced Jannik Sinner as the global brand ambassador for its first-ever technical mountainwear collection titled “Altitude.” The line, set to debut globally for the Autumn/Winter 2025/26 season, marks Gucci’s entry into the world of high-performance winter sportswear — an arena that perfectly mirrors Sinner’s roots as a former ski prodigy before his meteoric rise in tennis.
Drawing from the precision of technical snowwear and Gucci’s heritage in luxury leisurewear, the collection spans men’s and women’s ready-to-wear, accessories, footwear, and professional-grade performance equipment designed in collaboration with HEAD. From skis and snowboards to helmets and sports bags, every piece carries Gucci’s iconic Web stripe, blending craftsmanship with advanced athletic functionality.
A perfect fusion of performance and elegance
Gucci’s Altitude collection highlights innovation and elegance, featuring three-layer breathable fabrics, water-repellent finishes, and touchscreen-compatible panels, catering to the modern athlete’s every need. Completing the ensemble, the eyewear line — including ski goggles and wraparound sunglasses — proudly bears the Gucci logo, emphasizing the brand’s signature sophistication.
The campaign, shot in breathtaking alpine scenery, showcases the collection’s essence — a harmony of precision, power, and poise, qualities embodied by Jannik Sinner himself. Reflecting on his experience, Sinner shared,
“I have always loved the mountains, and this shoot took place in an absolutely incredible setting. Gucci always comes up with extraordinary ideas, but this one was truly magical and an experience I will never forget.”
Focus shifts back to the Paris Masters
While his collaboration with Gucci makes waves in the fashion industry, Sinner remains laser-focused on his campaign at the 2025 Paris Masters. The Italian has stormed into the quarterfinals, showcasing his signature composure and power-packed game. He will now face the dynamic Ben Shelton on Friday, a matchup that promises high-intensity rallies and a clash of rising stars.
Balancing brand ambassadorship with top-tier athletic performance, Jannik Sinner continues to prove that he’s not just one of tennis’s brightest young talents but also a global icon redefining the intersection of sports and luxury.
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