The National Basketball Association (NBA) has released the top-selling jersey list of the 2025-26 season. The list includes some obvious names as well as some surprising players making their debut. Stephen Curry and Luka Doncic are owners of the most popular jerseys in the NBA through the first half of the 2025-26 season.
NBA releases TOP selling jersey list of 2025-26 season; Curry, Doncic lead
Golden State Warriors superstar Stephen Curry leads the list, followed by Luka Doncic of the Los Angeles Lakers. The top-five best-selling jerseys also include the New York Knicks' Jalen Brunson, the San Antonio Spurs' Victor Wembanyama, and the Lakers' LeBron James.
Meanwhile, despite suffering a torn Achilles tendon last spring during the playoffs, Jayson Tatum has made it into the top 10 list. The Boston Celtics star ranks eighth in jersey sales. Dallas Mavericks’ Cooper Flagg has made it to the top 15 jersey sales and is the only rookie to have made it to the top list. Check out the full list below:
- Stephen Curry
- Luka Doncic
- Jalen Brunson
- Victor Wembanyama
- LeBron James
- Anthony Edwards
- Shai Gilgeous-Alexander
- Jayson Tatum
- Nikola Jokic
- Tyrese Maxey
- Cooper Flagg
- Kevin Durant
- Giannis Antetokounmpo
- Cade Cunningham
- Donovan Mitchell
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