Punjab Kings (PBKS) co-owner Mohit Burman believes the Indian Premier League’s (IPL) next media rights cycle could witness another massive jump in valuation following the blockbuster ownership deals involving Royal Challengers Bengaluru (RCB) and Rajasthan Royals (RR).
The current IPL media rights cycle from 2023 to 2027 had already shattered records after being sold for nearly ₹48,000 crore, making it one of the most valuable sporting media deals globally. However, Burman feels the league’s commercial strength has grown even further after recent franchise valuation surges.
According to the PBKS co-owner, the successful billion-dollar bids for RCB and RR are expected to significantly influence the next round of broadcasting negotiations. He reportedly believes a 20-30 percent increase in media rights value would not come as a surprise.
While television rights may not see the same explosive growth, the digital streaming segment is expected to witness a major spike in value due to the IPL’s expanding online audience and increasing global appeal.
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RCB and RR ownership deals create massive buzz in IPL ecosystem
Ahead of the IPL 2026 season, there was intense speculation surrounding the future ownership of Royal Challengers Bengaluru. The Bengaluru-based franchise was eventually acquired by the Aditya Birla Group from United Spirits Limited in a massive deal worth approximately USD 1.78 billion (around ₹16,660 crore).
The transaction instantly became one of the most talked-about developments in IPL history and highlighted the league’s ever-growing financial power.
Meanwhile, Rajasthan Royals were also sold in a landmark agreement involving a consortium led by the Mittal family and Adar Poonawalla. The deal reportedly valued the Jaipur-based franchise at nearly USD 1.65 billion (approximately ₹15,660 crore).
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The soaring franchise valuations have strengthened expectations that the IPL’s next media rights cycle could attract even more aggressive bidding from broadcasters and digital platforms worldwide.
With IPL continuing to dominate cricket’s commercial landscape, the league’s financial growth appears far from slowing down.