The International Cricket Council (ICC) has named former India captain Rohit Sharma as the new ICC brand ambassador for the T20 World Cup 2026. Rohit, who led India to success in the T20 World Cup 2024 and the 2025 Champions Trophy, will now represent the mega event, which is set to begin on February 7. The ICC chairman Jay Shah announced the development during the T20 World Cup schedule event in Mumbai.
Jay Shah on Rohit Sharma
Notably, Rohit holds two T20 World Cup titles, having won it in 2007 under the leadership of MS Dhoni and then in 2024, beating South Africa in the final. He also became the first cricketer to be named the brand ambassador while being an active cricketer.
“It’s my honour to announce that @ImRo45 is the tournament ambassador for the upcoming @T20WorldCup in India & Sri Lanka. There can be no better representative for the event than the winning captain of the 2024 T20 World Cup, and a player who has been in all nine editions so far,” Shah tweeted.
Role of World Cup brand ambassador
A World Cup brand ambassador is basically the face of the tournament. They help promote it through ads, social media, and public appearances, while also connecting with fans and inspiring players. Someone like Rohit Sharma brings extra excitement because of his past achievements, making him a relatable and inspiring figure for both fans and cricketers alike