In the aftermath of Spain's momentous victory at the FIFA Women's World Cup 2023, a controversy has emerged, stealing the spotlight from the champions. RFEF President, Luis Rubiales, has become the center of widespread criticism after a startling incident during the post-match celebrations. The uproar began when Rubiales unexpectedly kissed Spanish midfielder, Jennifer Hermoso, on the lips as she was awarded her gold medal.
Jennifer Hermoso, an instrumental figure in Spain's World Cup triumph, later conveyed her discomfort with Rubiales' actions.
Addressing the incident on Instagram live, she remarked, "Hey, I didn't like it, eh."
The RFEF, while addressing Spain's win against England, quoted Hermoso to possibly provide some context. Hermoso mentioned to the AFP news agency: “It was a totally spontaneous mutual gesture because of the immense joy that winning a World Cup brings,” adding, “The president and I have a great relationship, his behaviour with all of us has been outstanding and it was a natural gesture of affection and gratitude."
The controversy surrounding Rubiales isn't limited to his interaction with Hermoso. Further footage from the celebrations showcased Rubiales planting kisses on the cheeks of other Spanish squad members and even embracing some. These actions have intensified the criticism, with many arguing that Rubiales' behavior was inappropriate and overshadowed the players' monumental achievements.
Prominent journalists have not held back in expressing their disapproval. La Ser radio station's Dani Garrido termed Rubiales' actions as improper for someone in his esteemed position. El Confidencial's Alberto Ortega labeled it as "disgusting." Moreover, Colin Millar of the Daily Mirror firmly commented that such behavior was "not ok."
Rubiales, in the face of the growing backlash, staunchly defended his actions. He termed the critics as "idiots" and dismissed the kiss as an inconsequential "moment of affection."
However, his nonchalant response has done little to silence the growing chorus of disapproval. Many critics believe that this incident is indicative of the broader machismo culture that still persists in Spanish society, thereby undermining the progress achieved by women's football in Spain.
