Lionel Messi seemingly, for the first time, posts a video about the Greatest Of All Time debate, and it is something about which everyone has been talking. The 2020 FIFA World Cup winner has reignited the long-running GOAT debate with a bold Instagram post shared earlier this week.
The Argentine star posted a promotional video as part of a Michelob Ultra campaign called “Tab Closed.” Styled as a lengthy bar receipt printing from a cash register, the clip itemises Messi’s international career achievements with Argentina. It lists goals, assists, minutes played, major trophies including the 2022 FIFA World Cup, multiple Copa America titles, the Finalissima and Olympic gold, along with records and the wider impact of his career.
Watch: Messi declares ‘GOAT Debate: SETTLED’ vs Ronaldo in viral Instagram video after international retirement
The receipt builds to several pointed conclusions before ending with the line that has dominated discussion: “GOAT debate: settled.” The post arrives shortly after Messi announced his retirement from international football. While the video is a commercial collaboration rather than a personal spoken statement, Messi’s decision to share it on his official account has been widely interpreted as his most direct public contribution to the decades-long comparison with Cristiano Ronaldo.
The clip quickly went viral, drawing millions of views and sparking intense reactions across social media, with Messi’s supporters celebrating the message and Ronaldo fans criticising it as premature or one-sided. The post remains live on Messi’s Instagram, though it carries age restrictions due to the alcohol advertising. It remains to be seen if the arch-rival, legendary Portuguese, provides his views on it or decides to ignore it.
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