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Travis Kelce continues to make waves off the field, securing a major new partnership shortly after re-signing with the Kansas City Chiefs.
As the three-time Super Bowl champion gears up for the 2026 season, his influence is now extending deeper into global fashion.
Kelce has officially joined forces with Tommy Hilfiger as a global brand ambassador and creative collaborator, marking a significant addition to his growing business portfolio.
High-profile collaboration with Tommy Hilfiger
The announcement was made via the brand’s official channels, confirming Kelce’s new role in shaping campaigns and collections moving forward.
"introducing Travis Kelce as Tommy Hilfiger's newest global brand ambassador and creative collaborator,"
The collaboration will see Kelce actively involved in campaigns, major events, and even co-designing future collections. The partnership places him at the center of a global fashion push, highlighting his appeal beyond football.
Fashion influence meets cultural impact
Founder Tommy Hilfiger praised Kelce’s growing presence in both sports and style, emphasizing his ability to connect with modern audiences.
"Travis Kelce is one of the magnetic figures in sport and culture today,"
"He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with.
"I'm excited to see how he brings his fearless, fun-loving, and bold take on Prep Made Current to fans around the world."
Travis Kelce’s distinctive fashion sense, particularly his pre-game “tunnel fits,” has already established him as one of the most stylish figures in the NFL.
Travis Kelce calls partnership a “dream come true”
For Kelce, the collaboration carries personal significance, rooted in his long-standing admiration for the brand.
"I've long admired Tommy Hilfiger as an iconic American brand,"
"Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I've been drawn towards the brand's confident style and, over the years, have respected its ability to be classic and consistent while still evolving.
"Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true."
What comes next for the collaboration
The campaign shoot is scheduled to take place in New York City next month, with a full rollout expected later this year and continuing into 2027. The collection will primarily focus on menswear, shaped through Travis Kelce’s personal style.
With this latest move, Kelce continues to redefine the modern athlete—one who dominates both on the field and in global culture.
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