Luka Doncic makes major announcement ahead of Lakers showdown vs Thunder

Los Angeles Lakers superstar Luka Doncic continues to strengthen his connection with the city as he balances elite on-court production with expanding off-court ventures.

Ahead of the Lakers’ latest matchup against the Oklahoma City Thunder, the Slovenian guard made a major announcement that further underlined his long-term commitment to Los Angeles.

Now in his second season with the Lakers, Doncic has become the centerpiece of the franchise’s future. His three-year, $165 million contract extension — which includes a player option in 2028 — has already reshaped expectations around the team, particularly as the Dallas Mavericks pivot into a rebuild following their decision to move on from him.

All-Star momentum builds despite injury setback

Luka Doncic’s announcement arrives during another standout campaign that has reaffirmed his status among the NBA’s elite. He is set to appear in his sixth All-Star Game after leading the league in fan voting, with this year’s event scheduled to take place at Intuit Dome.

Through 42 games this season, the 26-year-old has delivered MVP-caliber numbers, averaging 32.8 points, 7.8 rebounds and 8.6 assists per game while maintaining strong shooting efficiency. His impact, however, was briefly put on hold after a mild left hamstring strain sidelined him for a second consecutive game, including a 119-110 loss to the Thunder.

The injury is not expected to be a long-term concern, offering optimism for a quick return as Los Angeles Lakers push toward the All-Star break.

Luka Doncic unveils first official 77X World event

While recovering, Doncic has turned attention to his growing fan engagement platform, 77X World. On Monday, he officially announced the platform’s first live event, set to take place in Los Angeles just minutes from Crypto.com Arena during All-Star Weekend.

The three-day activation will feature a trick-shot arcade experience in partnership with Shopify, with free admission and access for fans of all ages. Additional details released through the platform include exclusive merchandise, interactive photo opportunities, and themed experiences designed to immerse fans in Luka Doncic’s brand.

The timing of the event reinforces Doncic’s expanding presence in Los Angeles beyond basketball.