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As Major League Soccer (MLS) gears up for its landmark 30th season, the excitement is palpable. To mark this historic occasion, all 30 MLS clubs have unveiled their new 2025 adidas jerseys, each design carefully crafted to celebrate the history, heritage, and community that define each team.
Major League Soccer unveils new 2025 Adidas Jerseys
The new jerseys are not just uniforms; they’re a celebration of each club's unique story. Designed with a focus on the distinct culture and passion of every team, these jerseys honor the deep-rooted connections between clubs and their local communities. Fans can now purchase these jerseys at MLSstore.com, team stadium stores, and various retailers.
Rachel Hoagland, MLS Senior Vice President of Consumer Products, commented on the new designs, saying,
The 2025 MLS jerseys are a true celebration of the deep-rooted connections between our clubs, their communities, and their cultures.
She continued,
Each jersey tells a unique story, honoring the rich history and heritage that make every MLS club special. From the custom design elements for each team to the distinctive visual identity of every club, these jerseys represent more than just a uniform—they are a symbol of the passion and pride that define MLS and its fans.
Apple TV's custom patches: a new twist for 2025
To add a further touch of distinction, the Apple TV sleeve patch, which appears on the left sleeve of game-worn kits, will undergo a major transformation for the 2025 season. Unlike previous years, the patch will feature a custom design specific to each club, reflecting the individual identity of every team.
This marks a first for Apple, which has never before created club-specific patches for on-field jerseys. The new designs will draw inspiration from each team’s crest, color palette, and visual identity. Alongside the refreshed MLS crest, these patches will be displayed across all 30 teams throughout the season, making every jersey unique.
Local events and unveilings: a community-focused celebration
To further engage fans and build excitement, MLS clubs are hosting a variety of local events and fan experiences from February 12-14. These celebrations include musical performances, interactive events, and jersey unveilings at various locations across the country.
Notable events include:
Atlanta United: A Block Party at Historic Fourth Ward Skatepark on February 15, with live music, giveaways, and more.
Charlotte FC: A season preview event at Bank of America Stadium on February 12, featuring a DJ and pyro show.
Chicago Fire FC: A community day with Saturdays Football in Wicker Park on February 15, including refreshments from local businesses and special giveaways.
FC Cincinnati: A 10th-anniversary celebration at Cincinnati Music Hall on February 12, with the unveiling of their new jersey.
New England Revolution: A unique Old Town Trolley tour on February 12, showcasing the team’s new jersey and visiting historic locations in Boston.
The 2025 jersey reveal comes during a period of remarkable growth for Major League Soccer. With record-breaking attendance, merchandise sales, and social media engagement, the league is continuing its upward trajectory. The new jerseys are part of MLS’s ongoing efforts to engage with fans and highlight the vibrancy of soccer in North America.
Additionally, the league is riding the wave of momentum leading up to the 2026 FIFA World Cup, which will be jointly hosted by the U.S., Canada, and Mexico. With a 17% increase in jersey sales on MLSstore.com in 2024 compared to the previous year, the excitement surrounding the league and its teams continues to grow.
The road to MLS's 30th season
As the league prepares for its 30th season, fans can expect to see the new adidas jerseys on the field starting February 22, when MLS kicks off its 2025 season. These jerseys not only mark a milestone in the league's history but also serve as a testament to the strong bond between MLS clubs and their dedicated fan bases.
The 2025 season promises to be one of the most exciting yet, with new jerseys, a revamped Apple TV partnership, and an ever-growing fanbase all contributing to the league’s continued success.
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