As Lewis Hamilton's stint with Mercedes has finally culminated, the 7-time World Champion is at the end of spree of farewell messages. The recent entry into the bracket is of the CEO of IWC. Recalling his immaculate wins at the circuit, the official expressed utmost gratification to the Brit for the countless memories he is leaving behind. Hamilton will compete for Ferrari in 2025.
IWC CEO's Post For Lewis Hamilton
The heartfelt tribute from IWC's CEO Christoph Grainger-Herr illustrates the deep connections forged between luxury brands and their ambassador drivers, underscoring the importance of these relationships in shaping brand identity and loyalty.
11 years on, countless GP wins, championships, campaigns, the challenges of Covid, the social change he championed, shared events, 3 watches, a huge amount of laughs and unforgettable moments! I will be forever grateful @lewishamilton, he wrote as quoted on X (formerly Twitter).
Lewis Hamilton has been instrumental in promoting IWC's brand, showcasing their timepieces on the podium and collaborating on special edition watches, thereby leaving a lasting impact on the company's heritage. As a long-time ambassador, Hamilton has played a pivotal role in IWC's marketing efforts, but his departure to Ferrari will see him partner with a rival watchmaker
Toto Wolff's Emotional Message For Lewis Hamilton
Mercedes Team Principal Toto Wolff shared his farewell message for Lewis Hamilton. In an Wolff emphasised on the impact Hamilton has amplified over the years. Wolff is quoted saying:
It's the most competitive motorsport in the world and we were lucky and blessed with winning eight consecutive world championship titles," Wolff said. "That wasn't done before in any other sport. And Lewis won seven drivers’ championships. You cannot extrapolate from that that you're going to win forever or that you're in the hunt for every single championship. That doesn't happen. And the regulations were changed twice and we maintained the level of performance and won championships. And then we've just been caught out by these new regulations in 2022.
To define the greatness of the F1 legend, Wolff drew parallels between Lewis Hamilton and Michael Jordan.
Michael Jordan played 12 [sic] seasons or whatever, he won six championships—were the other six a failure? Wolff posed. We’ve been together 12 years now in this championship and we won eight. Are the other ones a failure?”
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