South Asian Network Limited (SAN Ltd) has officially announced a strategic partnership with Unique Sports Group and Prolithic Talent Agency to launch the Dunes T20 League in Saudi Arabia. Prolithic Talent Agency, a prominent sports management and investment firm, notably operates under the mentorship of Indian cricket legend Yuvraj Singh. This collaboration follows SAN Ltd being granted the rights by the Saudi Arabian Cricket Federation in October 2025 to develop and manage the Kingdom's inaugural professional T20 competition.
Yuvraj Singh joins Saudi Arabia's Dunes T20 League as brand ambassador
Scheduled to debut in the second week of October 2026, the six-team league marks a historic milestone for cricket in Saudi Arabia. The Dunes T20 League is designed to fast-track the sport's regional growth, offering a high-profile platform for both local talent and international stars. By blending top-tier athletics with premium entertainment, the league aims to captivate a global audience while fostering the next generation of Saudi cricketers.
This league has the vision and ambition to grow the game in a new market: Yuvraj Singh
The venture leverages the diverse strengths of its partners: SAN Ltd provides commercial and operational leadership, while Unique Sports Group contributes international talent management expertise. Prolithic Talent Agency rounds out the group with its specialization in brand development and sports investment. Adding significant prestige to the project, Yuvraj Singh has signed on as the League Ambassador, bringing his immense experience and global influence to help elevate the competition's status on the world stage.
"Really looking forward to joining the Dunes T20 League as League Ambassador at such an exciting time for cricket in Saudi Arabia. This league has the vision and ambition to grow the game in a new market, create opportunities for local emerging players, and bring fans a truly authentic cricket experience. What makes it even more exciting is the opportunity to see legends of the international game come together alongside rising talent to inspire the next generation. I'm looking forward to helping build something special that can leave a lasting impact on cricket in the region," Yuvraj said, as quoted in a release.
The league's credibility is further bolstered by the involvement of Yuvraj Singh, whose star power is expected to draw a massive fan base and inspire a new generation of local athletes. Supported by a strong network of strategic partners, the Dunes T20 League is built on a foundation designed for long-term sustainability. Ultimately, the project aims to cultivate homegrown talent and leave a lasting impact on the growth of the sport throughout the entire region.