LEGO has just dropped one of the most iconic World Cup advertisements, which has stunned the football world. The collaboration brought the superstar players into one frame for the promotion of the FIA World Cup 2026, which will be held across the USA, Canada, and Mexico.
Ronaldo, Messi, Mbappe & Vinicius come together for iconic World Cup ad
In the video, football legends Ronaldo and Messi team up with rising stars Kylian Mbappe and Vinicius Jr for the new LEGO campaign as the build-up for the World Cup. The iconic ad includes official trophy sets, player dioramas, sculptures of Messi and Ronaldo, and other collectibles launching throughout 2026.
These sets allow fans to recreate highlights and build their own football legends at home, capitalizing on excitement for what could be the final World Cup appearance for footballing legends, Ronaldo and Messi.
The video has been making rounds on the internet ever since its launch. With it quickly going viral, it's been praised by fans for its creative execution and rare grouping of generational rivals Messi and Ronaldo alongside rising stars Mbappe and Vinicius Jr.
Several fans are already calling it one of the most iconic World Cup commercials in recent memory, evoking childhood nostalgia through the toy brand's signature brick-building aesthetic.
Meanwhile, Portugal is in Group K of the World Cup alongside teams like Colombia, DR Congo, and Uzbekistan. On the other hand, Argentina, the defending champions, are included in Group J, which also includes Algeria, Austria, and Jordan.
ALSO READ: FC Barcelona president Joan Laporta slams FIFA for Raphinha injury ahead of crucial UCL clash