Taylor Swift shatters records again, becomes first artist to hit this historic milestone

Pop powerhouse Taylor Swift has done it again — and this time, she’s made history in a way no other artist ever has.

Despite not taking home a win at the American Music Awards this year, Swift had a week packed with seismic achievements, sending shockwaves through both the music industry and her loyal fanbase. From bold business moves to streaming domination, the Grammy-winning icon is rewriting the record books once more — and doing so on her own terms.

Taylor Swift’s billion-dollar power play

Just hours after being spotted on a rare solo outing in New York City, Swift made a jaw-dropping announcement: she had successfully struck a $360 million deal to purchase the masters of her first six albums from Shamrock Capital.

These albums, originally sold to Shamrock by Scooter Braun in 2019, have long been at the center of a public battle over artist ownership. With this historic deal, Swift now controls the entirety of her early catalog, a feat that many in the industry called “impossible.”

Fans and fellow artists alike have applauded the move, hailing it as a win not just for Taylor Swift, but for musicians fighting for creative ownership. As news broke, Reputation — released in 2017 — soared to No. 1 on the iTunes chart once again, knocking out country star Morgan Wallen from the top spot.

Every album crosses 2 million daily streams

Swift's celebration didn’t end with reclaiming her masters. Just 48 hours after the announcement, a historic streaming achievement was confirmed: every album in Taylor Swift’s discography received over 2 million daily streams on Spotify — all on the same day.

This marks the first time any recording artist has ever reached such a milestone.

To make the feat even more jaw-dropping, Taylor Swift clocked 65 million Spotify streams in a single day, the biggest streaming day of the year for any female artist, despite not releasing any new material since The Tortured Poets Department dropped in April 2024.

Quiet romance, loud impact

Although Swift has kept a relatively low profile in recent months with her partner Travis Kelce, the pair has been quietly making waves. The pop star is expected to attend most of Kelce’s games in the 2025 NFL season, and fans are eagerly anticipating her next public appearance.

The Kansas City Chiefs’ stellar 19-4 record in games Swift has attended — including playoff and Super Bowl wins — only adds to her magic touch, on and off stage.

While fans eagerly speculate about a new album before the year ends, one thing is certain: Taylor Swift continues to break barriers and redefine what success looks like for an artist in the modern era.