RCB stalwart Virat Kohli takes big decision amidst IPL 2025 to leave fans surprised

Royal Challengers Bengaluru's (RCB) batting maestro Virat Kohli woke up and decided to deep clean his Instagram timeline on April 9, Wednesday. Amidst the ongoing Indian Premier League (IPL) 2025, Kohli went ahead and removed all his promotional posts, paid partnerships, and advertisements from his main Instagram feed, moving them over to the reels section instead. Now, if you head over to the 'posts' section of Kohli's official Instagram, you'll only find visuals of his gym workouts, training pictures, those personal moments he shares with family and friends, and posts related to his own business ventures.

Virat Kohli removes promotional posts, paid partnerships, and advertisements from Instagram feed

Neither Kohli nor his team has officially said anything about why they decided to separate his regular content from the sponsored stuff on his Instagram. It's a pretty big deal considering he has the most followed account among all athletes in India. However, the move likely aims to draw more attention to his personal ventures, since the main 'posts' feed is essentially the first thing people see when they visit his Instagram profile.

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Fans have definitely noticed the change which was evident in the comment section.

One of the user while replying to Kohli's post about a new branch of his One18 restaurant in Gurugram commented: "Ads moved to reels section , the feed look soo good".

The other user added: "King Kohli removed all the advertisements in his account?".

Virat Kohli's massive popularity on Instagram

Virat Kohli has a massive popularity that he holds the title of the most followed Asian individual on Instagram, boasting a staggering 271 million followers. When you look at the global sports scene, only two football icons, Cristiano Ronaldo of Portugal with his incredible 651 million followers and Argentina's Lionel Messi with 505 million, have a larger Instagram fanbase than Kohli.

Interestingly, the Instagram post that received the most love on Kohli's account was the one he shared after India's victory in the 2024 World Cup, which racked up close to 22 million likes.

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Virat Kohli's stellar show in IPL 2025

Talking about Virat Kohli's performance in the ongoing IPL 2025, he has been on a roll at the start of the IPL 2025 season. He's already racked up 164 runs in just four matches, hitting two brilliant fifties for Royal Challengers Bengaluru. Kohli's superb batting has been one of the reasons why RCB have been excelling in the ongoing IPL 2025. RCB are perfectly placed at the third spot in the IPL 2025 points table with three wins out of four games. While earning these victories RCB have also broken some hoodoos in the IPL, finally winning in Chennai after 17 long years and ending a decade-long dry spell at the Wankhede Stadium. RCB notched a thrilling 12-run win over Mumbai Indians (MI) in their last IPL 2025 clash. Rajat Patidar-led side will next take on Delhi Capitals (DC) at their own fort, M Chinnaswamy stadium on April 10, Thursday.