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Toni Breidinger is riding a wave of momentum as she gears up for next week's race at Texas Motor Speedway. Fresh off her first top-20 finish of the season at Rockingham, Breidinger has more exciting news: a new sponsorship deal that adds to her growing list of partners.
818 Tequila Joins Breidinger's Sponsor Roster
Since its launch, 818 Tequila has quickly become a favorite among younger drinkers, and now, the brand is expanding into NASCAR with a significant partnership. Breidinger, currently the only woman racing full-time in the NASCAR Truck Series, announced her latest deal in style.
“I am thrilled to partner with 818 Tequila for my 2025 Racing Season. Let the races begin,” Breidinger shared on X/Twitter. The partnership comes with a sleek new firesuit and helmet, putting her sharp sense of style on full display.
Breidinger's sponsor portfolio builds up to impressive line-up. Even though she drove a black Tricon Garage truck for one race this year without any sponsorship, she has secured impressive names like Raising Cane's, Celsius Energy, and, now, 818 Tequila for her rookie season in the Truck Series.
Breidinger Adds Modeling to Her Already Growing Resume
This week, with her racing deal, Breidinger received another prominent opportunity where she starred in Coach's fresh advertising campaign as they launched their new luxury shoe.
Out of the track and on the, Breidinger has proven the part of a driver with star power. The line, however, would be drawn as far as saying that the racecar driving and modeling co-exist well. To add even more credence to her argument and cerebration, that indeed strengthens her value to the sport, is her ability to introduce new audiences to NASCAR.
Challenges on the Track
Progress is Clear , Breidinger has had a poor return so far as results go. Breidinger's starts have had so much promise in ARCA through most of 2025 but may not impress compared to her transition into full-time truck-racing.
The competition level has risen in Truck Series, indeed. In fact, the series has completed as many as 20 races now, without an overtime finish-measure of determinedly cleaner, more competitive racing. Such a course might mean Breidinger's struggles are a combination of things.
Even though she was more than two laps down at Rockingham, Breidinger finished but did not run into any major problems, something she has not been able to say this season. She has not been DNFed, but some misfortunes have truncated stronger runs.
A few weeks ago at Bristol, Breidinger was having a sort of race going until Stewart Friesen got loose and collected her. These kinds of moments have kept her from making as much progress as possible in 2025, though they were not entirely her fault.
The Road Ahead for Breidinger
Moreover, there is plenty of reason to think Breidinger's showing will only improve as the season progresses. She is creating a truly special niche for herself in NASCAR and doing it with a deft balancing act between racing and modeling.
It is then a victory for Breidinger and for NASCAR alike: if outside sponsorships keep her in the sport longer than drivers not funded, it is a win on all sides. She has shown enough talent behind the wheel to deserve her spot, even if outright speed continues to be a work in progress.
Toni Breidinger is building her own path-right on her own terms-and that's exactly what NASCAR is needing at the present time.
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