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Paris Saint-Germain (PSG) has made a groundbreaking move by bringing NBA superstar Kevin Durant into its ownership fold, marking a strategic shift toward global expansion and multi-sport innovation.
Kevin Durant becomes shareholder in PSG
Paris Saint-Germain, the reigning 2025 UEFA Champions League winners, announced a landmark partnership with NBA icon Durant, who has officially acquired a minority stake in the club. The deal, brokered through Durant’s media and investment company Boardroom, signals a bold leap into new ventures for the French football powerhouse.
Kevin Durant, a two-time NBA champion and four-time Olympic gold medalist, is no stranger to cross-sport investment. The Phoenix Suns forward expressed his excitement over the collaboration, stating,
“It is an honor to partner with QSI and be a shareholder in Paris Saint-Germain — a club and city that is deeply close to my heart. This club has big plans, and I look forward to being part of the next phase of growth and exploring new investment opportunities with QSI.”
QSI & Boardroom: A strategic alliance
This minority acquisition was made possible through Qatar Sports Investments (QSI) — PSG’s majority shareholder. According to the club’s statement, Durant’s Boardroom Sports Holdings will play an instrumental role in advancing PSG’s commercial, investment, and media strategies.
Nasser Al-Khelaifi, president of PSG, emphasized the long-term vision behind the collaboration:
“Together with Kevin, we look forward to developing ambitious initiatives that will drive the continued global growth of Paris Saint-Germain and QSI.”
The deal not only brings Kevin Durant’s financial capital to the table but also his experience in sports innovation, athlete branding, and media production. This union is expected to fuel PSG’s evolution into a multi-sport global brand, extending its reach beyond football into other competitive arenas like basketball.
Global growth strategy & future possibilities
PSG’s ambitions have never been confined to the pitch. With existing operations in men’s and women’s football, youth academies, handball, and judo, the addition of Durant aligns perfectly with its diversification and multi-sport strategy. Durant will offer his insights, particularly on basketball ventures, as PSG explores further opportunities in Europe and beyond.
The financial specifics of the deal remain undisclosed, but the timing is notable. Talks between the NBA, FIBA, and other governing bodies about introducing a new basketball league in Europe suggest PSG and Kevin Durant may be preparing for a much bigger play.
Durant previously made headlines in 2020 for acquiring a five percent stake in MLS side Philadelphia Union, underlining his growing influence in global sports investment.
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